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SEAM COLLECTIVE'S FENOMENON! OCT. 25
FEATURING SPRING COLLECTIONS OF
INDUSTRY'S TOP NEW FASHION DESIGNERS

-- CANCO lofts in Jersey City Hosts Cadre of Rising Stars in Female Fashion; Event to Benefit WomenRising --

JERSEY CITY, N. J. (Sept. 22, 2008) - On the heels of New York's fashion week, SEAM COLLECTIVE, an organization promoting women fashion designers, will host FENOMENON, an evening of edgy fashion, music, dance, art and more, featuring some of the industry's most exciting emerging female designers.

The event will benefit WomenRising, a community-based nonprofit organization dedicated to assisting women at risk in Hudson County N. J., and will be held at CANCO lofts, the landmark condo conversion of Jersey City's Art Deco American Can Co. factory building. Fifty percent of the net proceeds generated by FENOMENON will be donated to WomenRising. These fundraising efforts will help build current programs that assist women and their families achieve self sufficiency through economic development, social and advocacy services.

SEAM COLLECTIVE is the brainchild of five friends who are enmeshed in the fashion and entertainment industries. Formed in 2005, the organization's main objective is to provide female designers with opportunities to advance in the industry by creating forums to showcase their talents. FENOMENON is the second fashion show SEAM COLLECTIVE has produced since its inception. In the spring of 2006, the organization hosted a fashion show in Soho, attracting over 350 attendees.

The SEAM COLLECTIVE group is led by SEAM's Executive Producer, Vicky Ferraro; Executive Creative Director Elizabeth Rynish; Business Manager, Shari Rueckl; and Creative Director, Minyoung Shin. Together, they are taking their passion for promoting women designers and entrepreneurs to a new level with their latest show, FENOMENON.

"After our first show, our vision for what SEAM COLLECTIVE could do for women in the fashion industry grew and expanded to include other forms of art, and FENOMENON will showcase this growth," stated Rynish. "At the same time, our core purpose of promoting female fashion designers remains at the forefront of this event, which is extremely exciting for us, as it will allow us to combine our passion for all art forms and benefit a women-focused nonprofit organization."

FENOMENON will inspire attendees with collections from the fashion industry's next hot designers, including:

-  Elizabeth Rynish: One of SEAM COLLECTIVE TM's founders, Elizabeth Rynish is a textile artist and fashion designer creating dresses for today's modern woman. Her upcoming collection will be a classy, sexy, 50's silhouette, featuring natural shoulders and elegant necklines. Her signature prints will make a very eye-catching runway experience.
-  Kattina Hilton: K.Tacori Swimwear has reinvented the one-piece swimsuit for the woman who is interested in looking sexy without being revealing. K.Tacori Swimwear is currently working with Sports Illustrated to be featured in their upcoming swimsuit edition.
-  Deepti Moti Babani: Deepti's Spring/Summer '09 collection is strongly inspired by her cultural roots in India, incorporating high-end brilliant colored silks, brocades, cottons and georgettes, using traditional techniques for embroidery and detailed embellishments.
-  Annie Lim: As a published fashion illustrator, Lim has created her own line, Mileinna, a whimsical and vintage inspired line which incorporates classic colors with young and fresh silhouettes.
-  Shiana: With her signature eveningwear clothing line, Shiana Dehreen, she focuses "evening with edge" pieces for women ages 18 to 35.
-  Jennifer Ritz: Designed for the woman with a strong sense of personal style and the highest standards. Jennifer Ritz' designs are edgy, urban, and stunningly crafted: rock n' roll with refined, couture details. Every design is made from organic, sustainable fibers, including exquisite wild-crafted vegetarian "peace silk" colored with natural herbal dyes.
-  Elizabeth Kosich: New York based entrepreneur Elizabeth Kosich introduces her eponymous line of luxury knitted bikinis and elegant loungewear. Already receiving industry attention, the designer's 14-piece debut collection has been heralded by WWD as a line that brings "fresh air" to the swimwear industry. Drawing inspiration from the great female visionaries from New York City's Gilded Age, the line's bikinis adopt a rich, metallic color palette that celebrates the opulence at the turn of the century.
-  Beija-Flor: Headed by founders Kathy Moca and Emillie Moca Whitaker, Beija-Flor creates Brazilian designer jeans made to fit the natural curves of a woman's body for a modern yet feminine appeal. Since 2005, the design duo has been bringing Brazilian jeans to women across the US who have spent their lives looking for that perfect jean.
-  True by True Boutique: The talent behind True by True Boutique comes in the form of Katie Campbell, owner and buyer; Elizabeth Barker Edwards, fit expert and member of the design team; and Juan-Manuel Olivera-Silvera, creative director / Ugo luxury & design team member. Catering to a broad range of stylish women, True Boutique in New York's Nolita neighborhood offers sizes 0 through 16.
-  Bree Chambers: Having studied at the Parsons School of Design, Bree Chambers has been working in the fashion industry, as a designer, for the past seven years and is now launching her first collection, Reign.

In addition to the debut of each designer's incredible collection, Fenomenon will also feature live interactive photo shoots, DJ Jen Johnson, Jenny Rocha and the Painted Ladies burlesque dancers, visual art and more.

Sponsors for FENOMENON include SmashingDarling.com, Arbonne International, MakeWineWithUs.com, Getty Images, ShopIsotonix.com and the host location, CANCO lofts.

The pre-party starts at 6 p.m. on Saturday, Oct. 25, with the fashion show at 8 p.m. and an after party from 9:30 p.m. to 1 a.m., all of which will take place at CANCO lofts, 50 Dey Street, Jersey City, N. J.

Tickets for FENOMENON are $20 in advance and $25 at the door. VIP tickets are available for $100.

To purchase tickets in advance or for more information, visit seamcollective.com.